XZIBIT created a unique experience for the activation zones of the Hunters Heat Seekers event that took place in Durban, JHB and Cape Town. The objective was to showcase Hunters as a premium cider and to launch a series of summer concerts to audiences around SA.
The cider range: Hunters Dry, Hunters Gold and Hunters Extreme were uniquely presented in outdoor dome structures where concertgoers enjoyed brand engagement. Brand attributes and personality were individually communicated in three zones.
Each environment included specific styling details, branding, powerful lighting, specific colour palettes, customised furniture and a service bar. Top SA artists performed centre stage and Hunter's fans participated in exciting activations including cider pong, Instabooth, buzz wire, face painting, t-shirt printing, beat box sounds, a colouring in wall and even live barber services.