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ASICS @ TWO OCEANS MARATHON

XZIBIT created an engaging environment to showcase an exciting new product range for ASICS. The Speed Trio Pack – Dynaflyte TM, Noosa FF TM and DS Trainer 22 TM running shoes were available to seasoned runners and other sports enthusiasts participating in the Two Oceans Marathon.

The marketing campaign: “Don’t Run, Fly” was illustrated throughout the activation area through product suspension concepts, clever lighting and the use of illuminated materials to draw attention to the state-of-the-art running shoes and new reflective Lite-show TM apparel.

Runners enjoyed the advanced 3D Foot Mapping System linked to a treadmill for analyses using laser and micro cameras.

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