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" DOES YOUR NOSE KNOW?" CAMPAIGN INCORPORATED ON ICONIC DGB EXHIBIT AT CAPE WINE 2015

DGB commisioned XZIBIT to create a world class brand experience for this key event on their international event calendar.

Given DGB's impressive brand architecture throughout their stable of assets, it goes without saying that design and attention to detail were a high priority. This assured, we then worked closely with our clients to ensure a visitor experience that would stand them apart at both Cape Wine in 2015 and on the international stage in 2016 and beyond.

Our "Does Your Nose Know Campaign" engaged the visitor via a competition requiring one to match various scents housed in an array of test tubes to specific wines communicated via a tasting wheel.

The stand itself was open and inviting and the offset of striking visuals, both backlit and scrolling on large format screens and wooden veneers ensured a striking presence at the show.

Credit must go to our Clients for their passionate approach in working with our team to create an experiential brand activation platform that was a fantastic success and we have every confidence in our partnership bearing  increased fruit.

 

 

 

 

 

 

 

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