It's no wonder that the world's largest information technology company, Samsung chose a private meeting area on the exhibit to showcase their actual products at AfricaCom 2011 at the CTICC. Access to the meeting room was exclusive and by invitation only at the show. The established, international IT Expo, AfricaCom, showcases 250 exhibitors and runs annually alongside a conference with over 200 speakers.
Samsung, the South Korean multinational conglomerate company, outlined their objectives of showcasing the latest hardware in data management, communication networking and new hand held devices in a subtle way. The main feature of the exhibition stand was the loud and proud logo. We produced the lettering in big, bold 3D LED which really stood out strongly against the purist white background. This marketing approach just confirmed the invaluable asset of having a good name out there. The overall impression of the exhibit was modern with clean lines and high-gloss laminate was used throughout for finishing. A quality product for a quality brand.