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XZIBIT’s new activation concept for Red Bull is fresh, exceptionally slick and very sexy. The organic lattice inspired exhibition stand provides an innovative environment to engage with customers at trade shows.

An exciting draw card is the F1 racing game where adrenaline junkies can enjoy some competition. The game area is raised 100mm from floor level and holds two state-of-the-art gaming consoles including bucket seats, legit steering wheels, foot pedals and a big screen. Best lap time wins!

The hip, crisp white presentation lounge is an ideal area to receive guests. Visitors can access the Red Bulletin magazine, browse digital catalogues conveniently positioned on customized iPad stations or watch some pretty awesome ads on wall-mounted screens.

White polypropylene molded Parisian tables and chairs provide an alternative meeting space adjacent to the game area. The iconic Red Bull logo is finished brushed silver and backlit on the outside walls of the captivating design.

Customized carpentry creates the walling structure for the 36m2 space and is duco sprayed high gloss white with concealed lighting. Alternating red, white and blue lighting wash the environment with theatrical intrigue and add to the amazing ambience.

Extremely popular Red Bull energy drinks are available in the cooler display underneath the extraordinary 3.45m high bulkhead with mesh panel detail inserts. The stand travels from Durban to Johannesburg and Cape Town. A roadshow that certainly Gives us Wings!

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