To create awareness for the Century City Conference Centre Development and to generate interest in the venue as a potential events space.
To generate venue and hotel bookings.
To highlight The Square as a vibrant social space.
In order to achieve business objectives, we recommended a combination of trade show marketing as well as digital communication.
The power of face-to-face marketing that the exhibition industry brings was an ideal platform to showcase the prestigious conference centre as a new comer to the industry.
A successful series of trade show participation brought credibility to the brand and enabled lead generation.
We strategized a digital marketing campaign including social media, content marketing and advertising. In addition the strategy around trade show participation extended into the PR arena including advertorial content and targeted meetings with potential clients.