Designer eyewear brands were on show c/o Carl Zeiss for Genop at the trade show, Vision in Sun City.Genop is a highly specialised pharmaceutical and surgical products company who distribute to the eye care market.Sunglasses and prescription lenses were showcased brand specific each with their own customised space.These really cool brands included:Esprit, Carl Zeiss, Vision, Just Cavalli, Roberto Cavalli, Tom Ford, Sola, Timberland, Replay Eyes, Reebok Nodoka, Carducci, Titan Flex, Crush, Charmant, Aristar and Valmax.

Consultation areas were available for meetings and product demos.Every brand had a product display area affixed to a wall for convenience.Brand personalities were communicated through tailored colour palettes and super trendy graphics.The bar area provided a neutral meeting space and highlighted the Carl Zeiss association.Blue hues with white, neutral tongue-and-groove flooring and accent lighting ensured that the common area was an attractive environment.

Guests were invited to chill out with the Genop team and network.The company is listed on the JSE and its heritage dates back to 1924.One of the founders made lenses for General Jan Smutz out of broken beer bottles during the Second World War.

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