Starting in Pole position was the Formula 1 racing theme for the Sanlam Personal Finance stand at the PSG Conference in Sun City.

The stand focus was on the activation and our charming hosts encouraged visitors to compete in a racing game where the fastest lap time was entered into a daily draw. Moet champagne was the object of desire with the overall prize a PS3 Console and Formula 1 Racing game.

Participants competed in bucket seats with steering wheels while viewing the game on a plasma screen positioned on a raised platform with a neon blue lit edge.

The clean, white space was ideal to represent the Sanlam brand and visuals were affixed to the shapely walls. The activation successfully created awareness for the company and marketing opportunities to brokers and other conference delegates.

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