Pop-Up retail mobile units are fast becoming a marketing trend around the world. The clever 'surprise marketing' tactic enables a brand to pop-up, engage and then disappear again. HTC needed a mobile boutique so we designed one using 2 containers, 12ft and 6ft respectively.
The containers were discreetly finished white on the outside in keeping with the look-and-feel of the brand. A hydraulic platform would open up the unit exposing the interior to resemble a retail store. Visitor interaction included tutorials, phone-ad on's at the sales area and a repair service. The mobile boutique was scheduled to travel from HTC head office in Gauteng, nationwide for promotions and various other events. Established brands and limited edition products can really benefit from Pop-Up retail marketing which provides a temporary promotional environment to increase awareness and ultimately generate sales.