IMMERSIVE ACTIVATION FEEDS THE DESIGN FIRES
In the words of the Executive Mayor Of Cape Town, Patricia de Lille:
"In the knowledge economy,the ability to work and think creatively is what gives us real competitive edge. Let's build on WDC2014 and keep feeding the design fires that lit up Cape Town in 2014."
There is no doubt that Cape Town is a leading Design City and the exhibit looked to actively communicate how WDC2014 jump started our Design Legacy, how the City is now part of a heathy Design Ecosystem and how the City now makes use of Design led thinking.