SUN INTERNATIONAL PROPOSAL
The design for the proposed Sun International exhibit was elegant and smacked of a typical hotel environment. Subdued tones were used with glass, wood, and hints of blue hues. A quality experience was communicated through stylish furniture and fittings, selective wallpaper and ceiling detail. The stand boasted a double storey application with a VIP bar area and private boardroom on the upper level. Individual meeting areas were located on the lower level similar to a hotel lobby complete with seating, coffee tables, picture frames and freestanding lamps.
Dominant visuals were used to communicate marketing messages on the outside of the upper level and behind the reception counter. We suggested using images from the Charlize Theron campaign - dazzling and very SA.