DGB contracted XZIBIT to create an international brand experience for the wine company on their global event calendar.
In an effort to differentiate the brand from the familiar wine showcase presentation and the competition, we created a campaign to serve as a point of engagement with trade buyers and show visitors. The “Does Your Nose Know Campaign” invited people to enter a competition that required one to match various scents housed in an array of test tubes to specific wines on a tasting wheel. The interactive experience created a fun element to the regular business dealings and provided a point of discussion at the exhibit. The trade show stand itself was open and inviting and the offset of striking backlit and scrolling visuals against wood finishes ensured a striking presence at the show. We allowed for some private meeting spaces as well as a wine tasting area for buyers to savour the reputable DGB wine collection.