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XZIBIT SERVICE OFFERING

  1. Lead Marketing Agency
  2. Exhibition services
  3. Digital Marketing
  4. Marketing Collateral
  5. Project Management
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INCLUDING:

  • Strategy Icon Strategy
  • Strategy Icon Campaign Management
  • Strategy Icon Creative
  • Strategy Icon Production
  • Strategy Icon Administration

THE STRATEGY

In order to achieve business objectives, we recommended a combination of trade show marketing as well as digital communication.

The power of face-to-face marketing that the exhibition industry brings was an ideal platform to showcase the prestigious conference centre as a new comer to the industry.

A successful series of trade show participation brought credibility to the brand and enabled lead generation.

We strategized a digital marketing campaign including social media, content marketing and advertising. In addition the strategy around trade show participation extended into the PR arena including advertorial content and targeted meetings with potential clients.

THE TRADE SHOW STAND CONCEPT

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trade strategy
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THE TARGET AUDIENCE

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  • Corporates Icon Corporates
  • Corporates Icon Professional Conference Organisers
  • Corporates Icon Meetings, Incentives,
    Conferences & Events
  • Corporates Icon Private Event Organisers
  • Corporates Icon Government

THE HARD HAT EVENT CONCEPT

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MARKETING COLLATERAL

THE RESPONSE

  • Generation of brand awareness for Century City Conference Centre and Hotel
  • Brand introduction to the MICE industry including its stakeholders and the new venue as well as the Century City Precinct Development
  • Communication of brand values
  • Industry education on venue facilities and service delivery aspirations
  • Attracted interest in venue bookings and hotel accommodation
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LET’S TALK

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