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XZIBIT SERVICE OFFERING

  1. Activation Design and Realisation
  2. Project Management
  3. Social Media Photography and Content
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INCLUDING:

  • Creative Icon Strategy
  • Creative Icon Creative
  • Creative Icon Production
  • Creative Icon Venue Bookings and Liaison

THE STRATEGY

We chose the V&A Waterfront as the main location for the 3D activation to take place as the area ticked all the right engagement boxes. Our inspiration for the environment came from the highly creative campaign that shows a series of animated wildlife sporting fun while talking to provenance and the brand’s viewpoint.

A highlight of the activation was the much-loved Kumala Kolourful Zebras that were positioned around Cape Town during the activation time. We selected four of the campaign artworks and treated each of the fabricated zebras as a draw card to the message.

We designed giant 3D letters that consumers could colour in over the 3 activation days. The extremely colourful environment at the V&A Waterfront communicated the brand campaign well and our activators were dressed in Kumala colours as an extension of the theme.

People were encouraged to take time out and have some fun by stopping at the Kumala KEEP IT KOLOURFUL activation zone. Daily prizes were up for grabs as the activation was linked to a social media competition:

‘Kolour in a piece of the campaign, take a selfie, upload to social media and stand a chance to WIN!’ #Kumalawines #KEEPITKOLOURFUL

THE CONCEPT

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THE TARGET AUDIENCE

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  • Corporates Icon Wine Trade Buyers
  • Corporates Icon The Local Market
  • Corporates Icon Tourist
  • Corporates Icon Journalists

THE RESPONSE

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  • Successful realisation of the 3D Activation elements
  • SA launch of new creative campaign
  • Generation of brand awareness
  • Consumer engagement
  • Product education
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