The brief was to conceptualise experiential zones for delegate engagement at the annual GBCSA convention under the conference theme ‘Dare to Lead’.
We produced various spaces that enhanced the delegate experience beginning with registration and leading into the GBCSA lounge focal area.
Eco-friendly materials were a manufacture prerequisite so we used a combination of sustainable wood, environmentally friendly inks, energy saving lighting and greenery. Delegates were able to charge their devices in a fun way by peddling on bicycles that we purchased from Qhubeka (a South African not-for-profit organisation that donates bicycles as part of the World Bicycle Relief’s charity programme in South Africa).
The bicycle was donated to the organisation post the event in a further attempt of giving back into the community initiative. Other areas included a ‘truth or dare’ area where delegates were encouraged to write down their sustainable initiatives implemented within their organisations and then were challenged to implement others. The Lafarge coffee and donut area was extremely popular with an appropriate theme ‘dare to dunk’. Delegates held personal meetings with speakers and also networked in the dome shaped meeting pod that formed part of the GBCSA central lounge area. The overall environment enhanced the convention experience and contributed towards reinforcing key ideas towards sustainability.