XZIBIT designed and produced a fun activation for Glacier by Sanlam at The Insiders forum held at the JSE, Sandton. A clever photographic shoot superimposed delegates onto the cover of Time Magazine.

The Insiders forum marks a partnership between Glacier by Sanlam and Time Magazine with the aim of providing economic insight to the financial fraternity. South Africa’s financial experts provided economic insight in the form of a panel discussion moderated by e.tv’s Eleni Giokis.

Panelists included Kokkie Kooyman (Head of Sanlam Investment Management Global), Clem Sunter (Chairman of Anglo American Chairman’s Fund) and Kuseni Dlamini (Board of Directors – Aspen Pharmacare Ltd and Member of the Advisory Council for Wits Business School).

A focal area of the event was the stage that provided a prestine platform for the panelists to discuss issues around world finances. XZIBIT designed a minimalist, pure white space with the campaign logo as graphic treatment to the backdrop. The colour palette filtered through in washes of blue accent lighting to the stage area and a single red feature chair.

Guests were welcomed by our hosts who lead the journey to the venue from the carpark. On entry to the JSE delegates registered at the reception desk suitably branded for the occasion and inkeeping with the theme of the campaign. Cocktails were served in hospitality area and a great evening was had by all.

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