The XZIBIT team was privileged to design a destination tourism stand on behalf of The City of Cape Town for the World Design Capital Helsinki 2012 Gala Dinner.

The event was hosted by the International Council of Societies of Industrial Design (Icsid) and the Mayor of Helsinki. We produced a static display stand that was couriered to the event in Helsinki, Finland. The brief included the use of sustainable materials to represent Cape Town as the World Design Capital for 2014.

Our concept included a series of die-cut panels with graphic prints that slotted into each other to form a 3D structure. The idea was to promote Cape Town as a city of inspiration and iconic imagery as depicted in the WDC 2014 Bid Book was used as part of the design.

The impactful WDC 2014 logo and slogan: “Live Design. Transform Life” was represented clearly. The message focuses on socially responsive design with key elements including: rebuilding Cape Town through community solidarity, reconnection through infrastructural improvement and repositioning Cape Town for the knowledge economy.

The static display was manufactured from X-Board – a hybrid, composite board cleverly produced from recycled cellulose fibres, cardboard and sugar cane bagasse. A unique feature of the product is re-usability and the ability to flat pack for easy transportation. Alderman Patricia de Lille, Executive Mayor of Cape Town attended the event with a delegation including Richard Perez, Director World Design Capital 2014, Chris Whelan, Vice Chair of Implementing Agency, Grant Pascoe, Mayoral Committee and Member for Tourism, Events and Marketing, Rory Viljoen, Director, Place Marketing and Alderman Conrad Sidego, Executive Mayor of Stellenbosch.

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