DUPONT AT AFRICAN UTILITY WEEK
The event in general provided a platform where industry experts could meet and discuss the answers to a better-run organisation. DuPont gathered together an industry-elite group of real-world doers to share their expertise from grid to socket on best practices for effective power and water supply.
We aimed to design an exhibition stand that delivered strong brand messaging conveying that “Materials Matter” in photovoltaics.
The overall concept was based around a clean, minimalist white design with brand colours brought through on structural features. The design incorporated a modern and futuristic approach with sharp angles and straight lines. Glass display features inspired a modern solar panel display box with an illuminated flooring detail around the solar panels and messaging.
The look and feel of this stand included a simple and uncluttered layout given that the delegates experience would be a busy and interactive time of networking.
The 16th annual African Utility Week and Clean Power Africa is the only global meeting place, conference and trade exhibition for African power and water utility professionals and offers a unique networking opportunity for engineers, stakeholders and solution providers alike.
Each year XZIBIT is entrusted to re-design and refresh the contemporary look and feel of DuPont’s current stand and layout. This year we incorporated the use of timber finishes to enhance and elevate the brand in an intriguing and captivating manner while maintaining the modern and high tech corporate identity of DuPont
The creative lead was inspired by a strong and structural linear design and high tech influences by the use of high gloss finishes and strong overall lighting. We aimed to achieve and develop a strong and impactful brand presence by highlighting the very proud ‘Materials Matter’ in photovoltaics slogan.
Attendees who know the brand were reminded that as a brand DuPont innovates continuously and field-tests relentlessly to fulfil the need for new energy solution in the world we live in today.
From a practical perspective the client needed a space to exhibit their respective supplier solar panels that included Yingli Solar and Jinko Solar. We utilized the back walls for this purpose and then also produced platforms for product information to be displayed. The client also required a custom designed display unit to parade their new DPMS unit that mimicked a rooftop installation module. We executed this unit along with a space apportioned to communicate the installation process in a digital manner. Lastly we also incorporated an informal seating space into the reception design to create maximum ergonomic flow around the stand.
A simple and uncluttered layout was given and the delegates yet again experienced a busy and interactive time of networking.